Sponsorship Opportunities

Download the sponsorship prospectus.

It takes a lot to get these events organised and a lot of input from local communities and businesses alike. In setting the budget for this year’s event we were excited by the varying degrees of riders that are attracted to the events. From pro-riders who live and work on their bikes to the weekend enthusiast, the cafe riders and everyone in between. We are estimating that we will attract around 180 to 200 riders plus supporters and volunteers for the June long weekend. It is a great opportunity to promote your business and support your community. We have outlined a few ways in which you can assist in getting this event on the road.

Financial Sponsorship

The event budget for 2017 includes the significant prize pool of approximately $40,000. This has raised the bar significantly both locally and nationally. EGCC invite interested businesses, individuals and groups to be a part of the event by financially supporting and sponsoring a part of the two day Goldfields Cyclassic and/or the Community Challenge.

Historically, the “Menzies Classic - Chas Egan Memorial Race" is now in its 89th year. The extended programme that now includes the Leonora Golden Wheels enhances the reputation of the event and gives riders and supporters alike a unique opportunity to experience what the Goldfields has to offer.

These two stand alone races and the Community Challenge combine to make the Goldfields Cyclassic a fabulous opportunity for our Local Government partners, sponsors and supporters to promote and show case their businesses with an event that truly engages with the community.

Naming rights for each of the two stages events, sprints for both stages and the Community Challenge make our naming sponsorship packages a very limited opportunity. There are also a number of other tailored packages of sponsorship benefits available. We look forward to discussing your own business objectives and desired outcomes in supporting the events.

During the lead up to the event, in an effort to work towards ensuring a strong generation of cyclists in the future, EGCC will be working with the schools and communities in Kalgoorlie-Boulder, Menzies and Leonora in preparation for the children's events being held as the Menzies Carnival and Leonora Golden Gift programmes. 

Additional opportunities exist for sponsors to assist in this giving back to the community part of the Cyclassic.

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In Kind Sponsorship

Equally important as the financial support required for the events is the sponsorship provided by way of the supply of goods and services.  Recognition of services provided can be tailored to best suit the level of exposure desired.

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Opportunities for Corporate Partners, Sponsors and Supporters

The Eastern Goldfields Cycle Club (EGCC) is able to offer commercial partners, sponsors and supporters a number of opportunities to leverage and promote their company and their brands through marketing activities associated with the Goldfields Cyclassic event.

EGCC provides a perfect vehicle through which to promote your company and enhance your profile in the sport and local community as a whole. We believe a commercial partnership with EGCC will achieve the four following objectives:

  • Enhance brand advocacy amongst the target market and communities.
  • Generate commercial interest through participants and the wider community.
  • Further cement brand presence and availability
  • A practical demonstration of your commitment to the health and wellbeing of our communities and your corporate social responsiblity.

With a range of benefits and opportunities available EGCC looks forward to meeting with you to discuss the various options to have your name associated with this exciting event.

Community Engagement Programme

Opportunities exist for organisations to consider partnering with EGCC in our community engagement programme with the children. Inclusion of your company branded give-a-ways for the kids can include: drink bottles, hats, bike repair kits, bike pumps etc

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See attached Sponsorship Information Sheet 

2017 Cyclassic Event Partners/Sponsors

  • The Shire of Menzies
  • Minara Resources
  • The City of Kalgoorlie-Boulder
  • The Shire of Leonora
  • Tourism WA
  • Goldfields Esperance Development Commission
  • Kalgoorlie Miner
  • Cycling Australia

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